YALE DOOR AND WINDOW SOLUTIONS BACKS NATIONAL HOME SECURITY MONTH Jon Walker, Marketing and Product Manager at Yale Door and Window Solutions, explains why Yale is supporting National Home Security Month and helping to raise awareness around home security. Statistics show that domestic burglaries increase by around 20% during the darker months, making it a peak time for the home security market. However, people still only tend to turn to security after they have fallen victim to burglary. The National Home Security Month (NHSM) aims to change this habit by pushing home security to the forefront of people’s minds, encouraging homeowners to protect and prevent, and ultimately drive demand for security products and installation services throughout autumn and winter. Now in its second year, the initiative runs throughout October and features a series of hints and tips to highlight the ways homeowners can keep their homes, families and possessions safe as the nights draw in. For Yale Door and Window Solutions, alongside our fabricator, installer and distributor partners, this is a fantastic chance to align ourselves with a campaign specifically designed to encourage homeowners to assess the security throughout their home, from door and window locks right through to advanced digital door security solutions. The campaign features weekly themes, each focusing on a different aspect of home security. Fabricators, distributors and installers will be offered support to provide consumers with detail on how to ensure their door and window security meets the latest standards and promote their services. As a supporter of NHSM we will be showcasing how even changing the basics in home security can make a difference. For example, simply looking at new doors fitted with a high security cylinder and handle combination presents a powerful proposition, and with the visual deterrent of the Yale branding will make any opportunist burglar think twice. Yale Door and Window Solutions’ Platinum armoured handle acts as an instant deterrent to burglars, and together with the Superior cylinder enhances the security of the door. To appeal to homeowners looking for the very latest in door security, we will also be raising awareness of the Yale Keyfree digital door lock and Yale Keyless Digital Lock as a standalone, battery-operated unit, which has undergone rigorous security and weather testing and is supplied with a nightlatch in a polished chrome finish, for ultimate security. These are just a couple of examples from the Yale Door and Window Solutions’ product portfolio available to promote home security during NHSM. This initiative is designed to help the industry take advantage of this key time for home security by emphasising the importance of keeping properties and valuables safe, and subsequently helping to drive consumer demand.