Yale Door and Window Solutions is making its prime time TV debut to promote its new innovative range of digital door lock solutions

Innovators in hardware, Yale Door and Window Solutions has created a dynamic campaign to be aired on ITV meridian east, starting on 15th October during the commercial break in Coronation Street, to promote its new collection of digital door locks to a potential target of 1.7 million people.

The Keyfree digital door lock for PVCu doors and Keyless rim latch lock that can be easily installed on 44mm composite door slabs or timber doors, will be presented to offer customers a more stylish and convenient approach to home security.

The four week television campaign, commencing on 15th October 212 coincides with the launch of a two week roadshow taking place at Blue Water Shopping Centre in Kent, where the two innovative key less locks will be on display.

Says Paul Gravell of Yale Door and Window Solutions: “There is no doubt that television advertising remains one of the most powerful routes to market. We are genuinely excited by the opportunity to promote our state-of-the-art digital locking solutions on such a prime time slot, where statistics suggest an impressive 72% of the region’s population will see the advert at least once.

“Alongside the roadshows, we hope this significant investment in a continuing difficult economic climate demonstrates to our fabricator and installer customers that we are serious about supporting them, not only in offering innovative product solutions but also in directly encouraging homeowners to consider upgrading their front door security to gain all the benefits of a key less lifestyle.

The first advert for Yale Door and Window Solutions will run in Coronation Street on ITV Meridian East on 15th October 2012.

For more information on the digital door locking solutions available, please visit www.yaledws.co.uk or email keyfree@yaledws.co.uk.