Think Smart in 2017

Paul Atkinson, Sales and Commercial Director for Yale Door and Window Solutions, explores trends that will impact the door installation market over the coming months.

As we enter an uncertain year for business, it’s important to keep abreast of industry developments and maintain competitor advantage in order to remain profitable. 2017 will see more emphasis placed on security standards and accreditations, as well as growth within the first fit market, thanks to the government’s investment in house building. However, momentum is growing for this year is the growth of smart technology - with huge developments in new product innovation and increasing adoption from homeowners, as we see connected homes on TV, through Nest, Hive, Apple HomeKit and Amazon Echo

In previous years, companies unsuccessfully tried to tackle all elements of the smart home, however we are now seeing a shift in priorities with brands refining their product offering to reflect their sector expertise - a clear trend witnessed at the CES (Consumer Electronics Show) in January. As such, this has created a market of ‘co-opetition’ where competitors are now working collaboratively to integrate products.

This is being seen with global tech companies such as Amazon, Google and Apple who are creating home hubs, into which a range of brands can integrate their own devices. As a result, homeowners can invest in smart products at their own pace instead of buying a full smart home system.

We are already seeing significant interest in the smart security market as homeowners are beginning to recognise the benefits of being able to remotely access their home security systems from anywhere in the world, via a smartphone or tablet.. As such this will provide fabricators, installers and retailers with an opportunity to invest in new door and window products that will open up lucrative new revenue streams and position their offering at the forefront.

Smart security is one of the key drivers for consumers looking to invest in the smart home, second only to smart energy. Independent research conducted by Yale showed 62% of consumers expect remote locking of windows and doors to be a  feature, with 51% expressing a strong interest in smart locks*. Yale has taken on board this research, and is investing in developing security solutions that meet this customer need.

The brand new the Conexis® L1 Smart Door Lock from Yale offers multiple benefits for installers and homeowners alike. The lock is suitable for PVCu and composite doors and has been designed to provide a high level of security. In addition to a tamper alarm, the Conexis® L1 is TS007 compliant and PAS24 accredited. Having approved products not only ensures a high manufacturing standard but also gives our installer partners and the consumer confidence in the technology.

The new lock allows users to configure, control and unlock their door from their smartphone via the new Bluetooth low energy app. For added comfort, users can use the lock create and send mobile keys to family and friends, and keep track of who comes and goes simply using a smartphone.

The lock is part of the family of Yale Smart Living products that can benefit fabricators and installers, by enabling them to tap into a new and expanding market. Specifically engineered for easy installation, the Conexis® L1 lock is ideal for quick installation due to its compatibility with most multipoint locks on the market thanks to the adjustable back plate.

When it comes to fitting these types of products, 40% of consumers surveyed said they would prefer professional installation. Therefore, proactive fabricators, installers and retailers should be considering adding smart devices to their product portfolio to increase profile positing business opportunities and sales.

Yale is in a strong position when it comes to the smart home market as the same research indicated that homeowners want to invest in brands they trust,  as much as the latest technology. When asked to name the leading brands in smart home security, Yale (18%) ranked much higher than Apple (11%), Google (8%) or Samsung (8%), giving our partners a brand name associated with a certain provenance and pedigree in the industry.

By monitoring this emerging market place, fabricators, installers and retailers can stay ahead of the curve and offer the latest products to maximise margins even though many customers may end up settling on more traditional Yale locking methods..

At Yale we are committed to preserving relationships and working closely with our customers to maximise sales revenue opportunities and give partners in the door installation industry an easy entry point into the smart home market in 2017.

For more information about Yale Door and Window Solutions, or the new Conexis® L1 Smart Door Lock, please visit www.yaledws.co.uk or call 01902 366800.

*A survey of 2,000 UK adults was carried out for Yale UK, by OnePoll, a member of ESOMAR, July 2015.